Louis Proyect: The Unrepentant Marxist

June 19, 2009

Chevy Chase and Cola Turka

Filed under: comedy,Turkey — louisproyect @ 1:58 am

1 Comment »

  1. This Ulker commercial campaign, iirc, lunched during one of the standard periodical escalation of anti-American sentiments among Turks, perfectly exemplifies a particular aspect in the relationship between two countries. Turkey and Turks whether they are proponents of Kemalism or Turk-Islam synthesis, have always concerned with America as it is their ego-ideal, namely, the gaze that they strive to impress with their own image. Even in the most passionate moments of American hatred, the need of vengeance finds its expression in the most simplistic imitation of American-style. It could be using the same plastic bags to cover their heads or reversing the shallow understanding of so-called culture imperialism, i.e. Turkization by gaseous drinks, etc. etc. Here, I think we should resort to Crist for a basic ground to escape from ideological manipulations: one must hate even his own life to become a subject. Let me give you a brief example: Let’s say you are a proud Turkish comedian or artist like many others, disturbed with the influence of stupid American movies on Turkish cinema. But, what you regard in your work as a satirical revenge, for instance, a sloppy reproduction of Zucker, Abrahams and Zucker style, constitutes a considerable part of your identity. There are two solutions to dogde this notorious Turkishness: Be a “true” American, imitate genuine American artists (W. Allen, Dylan, Chaplin, etc. who also complied with Christ’s advice in their own way) and their way of dealing with the prevailing American culture. If you manage to accomplish this task, than perhaps you may invent your own art-form.

    Comment by Mehmet Çagatay — June 19, 2009 @ 1:40 pm


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